LabSkale
Independent media buyer

Performance media buying for CPA & CPL offers.

LabSkale is the operating brand of Andre Inostroza, an independent media buyer running paid acquisition on Meta and Google. The person who plans the campaign is the person who buys the traffic.

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What I run

Paid acquisition, from the ad to the page it lands on.

The system stays the same. The execution changes with the advertiser, the offer, the audience, the GEO, the compliance rules and the economics.

01

Paid traffic

Meta Ads (Facebook & Instagram) as the main source. Google Ads when the offer fits search intent.

  • Campaign structure and budgets
  • Audience and angle testing
  • Day-to-day optimization

02

Funnels & landing

The page after the click matters as much as the ad. I keep message and page consistent.

  • Custom pre-landers where allowed
  • Landing pages and lead capture
  • Creative-to-landing continuity

03

Creative & testing

Creatives are built to be tested, not admired. Data decides what gets more budget.

  • Static and video ad concepts
  • Structured creative tests
  • Iteration on what the numbers show
Selected work

Real campaigns, described plainly.

No revenue claims on this page. Campaign screenshots and portfolio material are available privately on request.

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B2B lead generation

Vigilox

CCTV & security · B2B · Chile

Paid lead generation for a company selling CCTV and security systems.

ShowsLead generation where lead quality matters more than volume.

E-commerce acquisition

E-commerce brand

Meta Ads · Facebook & Instagram · Chile

Paid social campaigns driving online purchases for a consumer e-commerce brand.

ShowsPaid social built around a direct online sale.

Affiliate · Direct response

ClickBank offer funnel

Meta Ads · Custom pre-lander · Historical

Paid traffic to a direct-response offer on ClickBank, with a custom pre-lander between the ad and the advertiser's page.

  1. Meta ad
  2. Pre-lander
  3. Advertiser page
  4. Conversion

ShowsHow ad, pre-lander and offer page have to fit together when you pay for traffic and earn on commission.

Creative & marketing

Auremar

Creative work

Creative and marketing work for the Auremar brand.

ShowsCreative production, the input every paid campaign depends on.

How a campaign runs

Offer first. Then traffic.

Every step adapts to the advertiser's rules and the offer's economics.

  1. 01

    Offer & rules

    Payout model, allowed sources, GEOs, restricted claims, approval requirements.

  2. 02

    Audience & angle

    Who is likely to convert, and which message fits the offer.

  3. 03

    Creative

    Ads built to the advertiser's guidelines. Submitted for approval when required.

  4. 04

    Paid traffic

    Meta or Google, structured so tests are readable.

  5. 05

    Landing

    The advertiser's approved flow, or a custom pre-lander where allowed.

  6. 06

    Conversion

    Measured through the network's or advertiser's tracking.

  7. 07

    Optimize

    Cut what doesn't work. Iterate on what does.

  8. 08

    Scale

    Add budget to what is approved and profitable.

Current focus

Performance partnerships

  • CPA and CPL offers
  • Traffic to the United States
  • Meta Ads first, Google Ads where search intent fits
  • Working directly with affiliate networks and advertisers
  • Verticals chosen per offer, not fixed

Background

About two years in paid acquisition

  • B2B lead generation
  • E-commerce on paid social
  • Affiliate direct-response funnels (ClickBank)
  • Email marketing
  • Creative production
Working with partners

Clear traffic. Clear rules.

If an offer's rules don't fit how I run traffic, I'd rather say so before launch than after.

  • I run the traffic myself

    No sub-affiliates, no brokered or resold traffic.

  • Sources disclosed up front

    You know which platform and GEO before a campaign goes live.

  • Approval when required

    Creatives and landers are submitted for approval when the offer asks for it.

  • Restrictions followed as written

    GEO, traffic source, claims and brand-term rules are part of the brief, not an afterthought.

  • One point of contact

    You talk to the person who is actually buying the media.

About

One operator, directly accountable.

I'm Andre Inostroza. LabSkale is the brand I operate under as an independent media buyer.

Over the last two years I've run paid acquisition for B2B lead generation, e-commerce and affiliate offers, building the campaigns, creatives and landing flows myself.

My background is in business and finance, so I read campaigns through unit economics: what a lead or a sale costs, and whether it's worth buying more.

LabSkale is not a large agency and not a sub-network. When you work with LabSkale, you work with me.

Andre Inostroza

Founder & Media Buyer, LabSkale

BSc Business Administration MSc Finance Universidad Adolfo Ibáñez
LinkedIn profile
Contact

Have an offer in mind? Let's talk.

Email is the fastest way to reach me. I reply personally.

Email me

Portfolio material and campaign screenshots are available privately on request.

Email
andre@labskale.com
LinkedIn
Andre Inostroza